If you’re more strategic with your primary category choice, you’ll have a leg up on the competition for your most competitive search term. Like I mentioned in a video a few weeks ago, your Google My Business profile is basically your new home page, and it’s critical for success in local searches. Keep in mind – the primary category is the only one that carries additional weight – every other category is equal in value. Instead, you’d want to put “used car dealer” in the primary category slot, since your main competition would be the other new car dealers and all the used car dealers in your area. With no competition, you’d automatically rank #1 for “Ford dealer” searches in a wide radius. You want to be the winner when someone searches “Ford dealer” anywhere in the area.īut what if your dealership is out in the sticks? If you’re a Ford dealer in a more rural area, and there’s not another Ford dealer for 50 or 60 miles in any direction, you wouldn’t put “Ford dealer” in the primary slot. You’d want to list “Ford dealer” as your primary category, since that’s where you’re competing the most for customers. If you’re a Ford dealer in the Dallas market, you’re competing against a lot of other Ford dealers in the local area. Let’s use a Ford dealership as an example. Since the first category has more weight, you should be more strategic with your category choices. Most businesses out there simply tick of the applicable categories when they optimize their Google My Business listing, without putting much thought into the order they’re selected. For the non-SEO nerds out there, that means there’s more value associated with that primary category, so you’re more likely to show up in local searches for that phrase. So let’s get right to it – Most people don’t realize that your primary GMB category carries more weight in the local algorithm. We’re still talking about Google My Business this week, but this time, I’m sharing an advanced level tip to help you choose the right primary category. Welcome back to another episode of Local Search Tuesdays. Since the primary category carries more weight in the local algorithm, it’s important to be strategic with your choice. In this week’s video, we share an advanced level tip to help you choose the right primary category in Google My Business.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |